Overview

NordVPN was founded in 2012 by Tom Okman and Eimantas Sabaliauskas and is the flagship of Nord Security, the Lithuanian-founded group that also owns NordPass, NordLocker, NordLayer, Surfshark and the eSIM service Saily. The service runs servers in more than 100 countries, publishes independent no-logs audits and is one of the most heavily marketed VPN brands in the world.

NordVPN affiliate program page
Archive preview of the NordVPN affiliate page from a third-party publication; design and terms shown may be outdated. Source: webflow.com

Commission depends on the plan your visitor buys: 100% of a 1-month subscription, 40% of a 1-year or 2-year plan, and 30% of every renewal for the life of the customer. Because most buyers pick the two-year deal, the practical rate is 40% plus the recurring tail. The cookie is a standard 30 days. You do not need a website to join — YouTube or social accounts are accepted — and Nord offers SEO support and content guidance to publishers who ask.

Pros and cons

Pros

  • Highest conversion rate in the niche thanks to brand recognition and constant promotions
  • 30% lifetime revenue share on renewals, uncapped
  • Available on CJ, Impact and Awin as well as direct, so it fits any existing dashboard

Cons

  • 30-day cookie is short for a product people research for a while
  • Payout threshold and schedule are not published on the affiliate page; terms vary by network
  • Competition for Nord-related keywords is the heaviest in the vertical

Who should promote NordVPN

Any site with buyer-intent VPN traffic. Nord converts best on streaming, travel and security-bundle content, and its brand search volume means review, comparison and deal pages all have an audience. Not ideal for sites that rely on long research cycles, because of the 30-day cookie.

How to join

  1. Apply at nordvpn.com/affiliate; a website is not required — a YouTube channel or social account is accepted.
  2. Alternatively join through CJ Affiliate, Impact or Awin if you already use one of them.
  3. Ask the affiliate team for SEO support and partner deal pages once you have traffic.
  4. Access to NordPass, NordLocker, NordLayer and Saily comes with the same registration.

Frequently asked questions

How much commission does the NordVPN affiliate program pay?

100% on new 1-month plans, 40% on new 1-year and 2-year plans, 30% on every renewal.

How long is the NordVPN affiliate cookie?

The cookie window is 30 days. Attribution is last-click: a later click on another affiliate's link takes the sale.

What is the minimum payout for NordVPN affiliates?

Not published; depends on the network you join through. Payment methods: PayPal and wire transfer via the direct platform; network payouts on CJ, Impact and Awin.

Does NordVPN pay recurring commissions on renewals?

Yes — 30% on all renewals.

Which network is the NordVPN affiliate program on?

NordVPN affiliate platform (TUNE), also CJ Affiliate, Impact, Awin, FlexOffers.