Overview
AdGuard was founded in 2009 and is run by Adguard Software Limited, based in Limassol, Cyprus. It started as an ad blocker and now ships AdGuard Ad Blocker, AdGuard VPN with its own TrustTunnel protocol, AdGuard DNS, AdGuard Mail and AdGuard Home across every major platform, with apps localized into more than 17 languages.
The terms are the most publisher-friendly on this list. The welcome rate is 60% on VPN sales for the first month, then 40–60% depending on volume, and the rate applies to renewals as well as first purchases. The 365-day cookie is twelve times the industry standard, payouts run weekly with a $20 threshold, and partners get custom promo codes of up to 75% off, which matters a lot on coupon and review pages. A 5% override on sales from affiliates you refer adds a second tier.
Pros and cons
Pros
- 365-day cookie and weekly payouts with a $20 threshold — the easiest cash flow of any program here
- Recurring commission on renewals plus a 5% second tier
- Three products to convert on: a VPN visitor often buys the ad blocker instead, or both
Cons
- Smaller brand footprint in VPN-only comparisons than NordVPN or Surfshark
- Headline rate is lower than the 100% first-month offers from NordVPN, Proton or PureVPN; it wins on lifetime value, not on the first sale
Who should promote AdGuard VPN
Review and comparison sites with international traffic, coupon and deal pages (custom promo codes up to 75% off), and any publisher whose readers buy ad blockers as readily as VPNs. The 365-day cookie makes it the best fit for informational content where readers decide slowly.
How to join
- Apply on AdGuard's partner page (aff.adguard.info); approval usually takes a few days.
- Choose the affiliate program rather than the reseller program unless you resell licences.
- Generate links and promo codes for Ad Blocker, VPN and DNS from the same dashboard; request localized landing pages if you publish outside English.
- Payouts run weekly once the balance passes $20.
Frequently asked questions
How much commission does the AdGuard VPN affiliate program pay?
60% on VPN sales in the first month, then 40–60% depending on monthly results (standard 40%); 5% from referred affiliates.
How long is the AdGuard VPN affiliate cookie?
The cookie window is 365 days. Attribution is last-click: a later click on another affiliate's link takes the sale.
What is the minimum payout for AdGuard VPN affiliates?
$20. Payment methods: PayPal, Mellow (Solar Staff), e-wallets and crypto; weekly payouts.
Does AdGuard VPN pay recurring commissions on renewals?
Yes — commission on renewals at the same rate.
Which network is the AdGuard VPN affiliate program on?
AdGuard's own affiliate platform.
